Ваш веб-сайт может быть в миллион раз удобнее, красивее и креативнее, но это очень плохо для вас, если его контент не уникальный. Сегодняшние поисковые системы не настолько умны и продвинуты, как мы хотим. Так что, к сожалению, они анализируют контент, а не сайт и его интерфейс.

Если Контент вашего сайта не уникален, вы должны быть готовы к некоторым штрафным санкциям от поисковых систем. Такие санкции могут быть весьма серьезными – от понижения рейтинга до исключения из поиска. Таким образом, одно слово может просто убить всю работу дизайнеров, программистов и администраторов веб ресурсов. По этой причине помните: уникальность Контента является одним из ключевых моментов SEO-продвижение. И вы должны отнестись к этому фактору очень серьезно. Нет уникальности – Нет новых клиентов.

Представляю вашему вниманию некоторые приемы в создании уникального Контента

Ваш контент обязательно должен быть уникальным. Теперь давайте рассмотрим три способа создания таких текстов:

  • Самый простой, самый честный и, будем откровенны, наиболее профессиональный метод-это писать собственные статьи. Стоит ли освежить в памяти школьные сочинения, или нанять профессионального копирайтера. Лучший выбор-это человек, который является своего рода экспертом в вашей тематике сайта. Здесь вы совершите большую ошибку если наймете учителя русского языка писать статью о о инвестициях в текстильную индустрию. Вам нужно найти эксперта конкретно в той нише, про которую он напишет вам статью. Да, это означает, что неизбежны дополнительные расходы для вашего проекта. Но я уверен, что они окупятся.
  • Второй момент это сканирование статей из книг и журналов. Это займет некоторое время, но Вы должны добавить, что-то свое, грубо говоря написать своими словами. Утверждения автора может стать недостатком. И всегда существует вероятность, что статья была уже отсканирована и написана кем-то.
  • Переписать, (рерайт). Этот способ создания уникального Контента легче, чем копирайтинг. И это намного дешевле. Профессиональный рерайтер может превратить плагиат в шедевр, который стоит опубликовать на вашем сайте. Хороший рерайт-это искусство. Не достаточно того, чтобы изменить порядок слов или найти соответствующие синонимы. Проще говоря, рерайт-это профессиональный пересказ заимствованного текста. Преимуществом, помимо уникальности вашего текста, является гибкость писателя.


156 комментариев

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